Fashion In The Digital Age

Fashion and technology have a close and reciprocal relationship. Without the intervention of technology, it is impossible for the fashion world in the Frederick Worth era to develop into the ready-to-wear era, and the dressmaker era changed to the designer era as it is now. Adaptation of virtual reality to fashion so as to create digital fashion pro we may never find.

In the manufacture of clothing, for example, when people first used hand sewing needles to the use of electrically powered textile machines in the twentieth century. New innovations and discoveries are constantly evolving. And now, in the twenty-first century, we are familiar with laser cut and three-dimensional printing techniques.

In terms of marketing, in the 1800s people only knew printed catalogs as a channel for disseminating fashion information. It was only 100 years later that people recognized magazines and television as alternative media.

Time goes on, times change. Entering the twenty-first century, the role of print media has weakened, replaced by digital. The internet appears as a means of connecting back and forth the flow of information and communication.

The presence of the internet not only gives benefits to fashion brands that have existed for a long time, but it also opens up space for the growth of new brands that have relatively small capital.
Another example is in terms of branding. In the era of print magazines, a fashion editor plays an important role in building brand awareness of a clothing brand. Not anymore. Through the internet, every brand has an open opportunity to build brand awareness that is not limited by space and time.

Website/e-commerce and social media are much more effective and efficient as marketing media than advertisements in magazines and reviews of a fashion editor. That is a simple example of the link between fashion and technology.

The presence of digital technology in the fashion industry is not only manifested in websites/e-commerce and social media. Its use is not only in the field of marketing but throughout the supply chain of the fashion industry, including in making trend forecasting—creativity and commercial aspects. Through the fashion and technology curriculum, we will both learn and explore the development and use of information technology that is useful and in accordance with the needs of the fashion business that you are currently and/or will be doing. By understanding the development of technology for fashion, it is hoped that we can use it appropriately as needed.

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